RFIDNews | RFID May Enable Personalized Billboard Advertising

Radio Frequency Identification Technology for Logistics, Tagging and EPC

RFID May Enable Personalized Billboard Advertising

Friday, January 12, 2007 in News

Mini Cooper drivers may be invited to sign up for an interactive billboard promotion called Motorby, where RFID equipped keyfobs will change the message as these drivers approach the billboard, reports WebProNews.

The idea isn’t a surprising one, considering the trend of personalization that began with personal computers, and has continued through mobile technology (PDAs, cell phones, etc.).

Here’s how it would work:

First, the Mini Cooper owner gives a little bit of personal information about himself/herself, which is entered into a master database.

Then, the RFID goes into a keyfob, and the keyfob goes to the owner. The next time the owner drives the Mini past one of the electronic billboards in Chicago, New York, Miami, or San Francisco, and the message on the RFID chip appears on the screen. The billboards are placed over highways to pick up the RFID signal.