ORGA and Perfect Plastic Printing Supply Malaysia's Public Bank with Asia's First Color Shift Smart Card
PAOLI, Pa. & ST. CHARLES, Ill.–(BUSINESS WIRE)–Jan. 28, 2004–Delivering a first of its kind, Asia’s first color shift smart card has been supplied to Malaysia’s Public Bank by the partnership between ORGA and Perfect Plastic Printing.
The unique characteristics of the card include a translucent plastic and changing colors on the face of the smart card. When the angle of the card is tilted, the colors change to lavender, pink, green, turquoise, and gray.
Dubbed with the theme of “Color Your Life Executive,” the Public Bank Executive MasterCard utilizes the M/Chip smart card platform, offering its members multi-application capabilities and enhanced security features. The smart card was launched under MasterCard’s OneSmart Program, which enables the issuer to offer more value-added opportunities for different customer groups. It also provides the issuer with greater flexibility to manage the applications after the card has been issued.
The Public Bank card was also recognized by the International Card Manufacturer’s Association (ICMA) at the 7th Annual Elan Awards for card manufacturing excellence. The card won under the category of Best Financial Card Design.
The ORGA-Group is one of the market leaders in the smart card industry. ORGA offers a full range of smart cards, hardware, software, systems, system integration and solutions for the telecommunications, banking, healthcare and ID sectors. ORGA is headquartered in Paderborn, Germany, and operates its Smart Card Center in Flintbek, in one of the world’s most modern production facilities for smart cards.
Perfect Plastic Printing is the largest independent manufacturer of secure cards in the world, producing over 300,000,000 cards annually in the most modern facility using state-of-the-art equipment under the most secure environment. Perfect Plastic manufactures cards for all of the U.S. major secure card issuers. Perfect Plastic is, and has been continually, certified by VISA and MasterCard since the certification process has begun.
The Public Bank Group is one of Malaysia’s largest integrated banking groups, offering a comprehensive array of financial services. Services include commercial banking, merchant banking, offshore banking, stock and share broking.
Contacts
ORGA Card Systems, Inc., Paoli
Heather Reinsel, 610-993-9810
Fax: 610-993-8641
Email: hreinsel@orga.com
Internet: http://www.orga.com
or
Perfect Plastic Printing, St. Charles
Doug Eden, 630-584-1600
Fax: 630-584-0648
Email: doug@perfectplastic.com
Internet: http://www.perfectplastic.com





