Feeding the modern student
Have off-campus programs become a virtual necessity for card programs?
By Andy Williams
Contributing Editor
The decision to allow off-campus merchants, mainly restaurants and bookstores, to access students’ prepaid accounts used to be an easy one to answer: no way. But that attitude among colleges has been changing as more have found that on-campus income didn’t plummet as feared. Surprisingly, in many cases, it actually increased. Even one major campus dining provider saw that proverbial handwriting and two years ago acquired a company specializing in off-campus markets.
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