Ask the Experts: Mike Marsh, Managing Directory, Trolley Scan
Mike Marsh is the Managing Director of Trolley Scan, developers of the EcoTag® UHF RFID system. He is cited in patents embedded in numerous RFID products, mining detonators, mine communication, and free space communication.
In a recent newsletter, Trolley Scan suggested that hardware manufacturers are not preparing to meet the demands of retail RFID applications. Is this a result of simple supply-and-demand, or are there more fundamental issues slowing production?
The requirements for RFID systems in the retail environment will be the largest deployment of electronic systems in the history of mankind. The volumes needed are far beyond what we can imagine, with estimated volumes as large as 1014 (100 million million) transponders per annum. At present the world is producing an estimated 230 million per annum for applications beyond retail, a capacity that has been built up over the past 20 years. This new requirement would require a huge expansion in the current manufacturing capacity.
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