The contactless value proposition focuses on consumers rather than issuers
In the article detailing American Express’ contactless payment card product, Amex payment product manager David Bonalle comments that the value proposition for contactless cards is far different from that for contact chip cards. Contactless technology, he says, is all about user convenience while contact chip is all about security and additional applications. This is an insightful comment. And it is one that have heard in various forms from a number of payment industry leaders.
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