Radio Frequency Identification Technology for Logistics, Tagging and EPC

RFID supports Big Pink Ribbon event, boosts cancer awareness

Tuesday, October 18, 2011

As many as 5,000 Florida citizens will gather this Saturday at the Big Pink Ribbon event in Polk City, Fla. to form the world’s largest human awareness ribbon.

UPM RFID, the University of South Florida Polytechnic and Borda Technology will supply their RFID technology and custom software to accurately count participants, as they attempt to break the Guinness World Record. The current record in this category is 3,952 individuals.


Individuals will wear pink t-shirts and custom pink lanyards outfitted with UPM Belt ultra high frequency tags as they walk onto the tarmac the Fantasy of Flight, the aviation park in Polk City.

Participants will pass through an RFID reader portal with four downward-pointing antennas wired to a PC. A reader will capture and transmit data to a custom asset tracking software program designed by USF Polytechnic and Borda Technology.

For more information on the event click here[end] 

WaveMark, provider of RFID-based supply chain solutions for hospitals and medical device manufacturers, and University of Massachusetts Lowell announced a collaborative effort to bring a new RFID product to market.

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To support the fight against breast cancer, Datacard Group, a secure ID and card personalization solution provider, is introducing a limited edition pink Datacard SD260 Card Printer.

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dwinQ announced that with its RFID and mobile technologies the company has achieved Facebook Preferred Marketing Developer status and has completed a deep integration into the Facebook API & Platform.

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The ADEVERTISING Club of New York’s 48th Annual ANDY Awards has selected dwinQ to provide a live social media experience for guests using RFID technology and the patented dwinQ platform.

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