Radio Frequency Identification Technology for Logistics, Tagging and EPC

Prazza, the RFID-equipped golf ball finding system

Thursday, September 8, 2011

Dutch firm Prazza Group has launched the Prazza Golf Ball Finder system, designed to free the sport of one of its most annoying and time-consuming problems: the lost ball.

The Prazza Golf Ball comes with an RFID chip embedded in the inner core and is activated when the golfer hits a shot. The handheld Prazza Golf Ball Finder has the ability to locate the ball from a distance of up to 110 yards away, through the rough and in water up to eight inches deep.


Roughly the same size as a smart phone, the Golf Ball Finder uses active RFID technology and beeps with increasing frequency as the golfer approaches the ball. A visual arrow is also displayer pointing the golfer in the right direction.

Recently, Prazza has negotiated a global product launch with KLM Airlines. Starting in September, the Prazza Golf Ball Finder will be available for a limited time as a business class exclusive on all KLM flights worldwide.

For a demonstration of Prazza in action, visit here[end] 

Gaming Partners International Corporation announced that it will introduce several new products at the upcoming Global Gaming Expo (G2E) Asia exhibition in Macau, China.

GPI will release new currency security features that can be added to any of the company’s chip brands, highlighting several enhancements to its Bourgogne-et-Grasset (B&G) currency and RFID product portfolios.

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UPM RFID introduced two inlays featuring the NXP UCODE G2iL chip: the UPM Stamp near field ultra-high frequency inlay and UPM Jewel ultra-high frequency inlay.

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Nationals Parks, home for the Washington Nationals of Major League Baseball, has initiated a pilot program where season ticket holders will each have their tickets delivered in the form of a smart card embedded with an RFID chip, according to Sports Business Daily.

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WaveMark, provider of RFID-based supply chain solutions for hospitals and medical device manufacturers, and University of Massachusetts Lowell announced a collaborative effort to bring a new RFID product to market.

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Glenn Kinney Permalink
September 16, 2011 12:19 PM

Will it help find the keys to the rental car?

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