Radio Frequency Identification Technology for Logistics, Tagging and EPC

'Bar codes are for losers,' RFID is for winners

Monday, June 13, 2011

Bar code Based Asset Tracking is for Losers! is the new and free eBook sponsored by ODIN, outlining topics which suggest bar code based inventory tracking systems to be heavily time-consuming and erroneous.

These in turn cause asset managers to lose valuable time, which translates into losing money and, in the case of a failed audit, losing a job – thus making them a “loser”.


The book, written by Patrick J. Sweeney II (RFID for Dummies), contains guidelines for the size of companies that would benefit from implementing RFID asset tracking, as well as rough cost estimates.

In addition, the eBook shows end-users how to set up and deploy their own RFID network, understand the drawbacks, and get the most from an RFID investment.

You can download the RFID eBook at no charge on the ODIN Web site or by clicking here[end] 

A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

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WaveMark, provider of RFID-based supply chain solutions for hospitals and medical device manufacturers, and University of Massachusetts Lowell announced a collaborative effort to bring a new RFID product to market.

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The Institute of Electrical and Electronics Engineers (IEEE) announced the publication the new 802.15.4f-2012 standard for active RFID and RTLS.

This new standard will enable interoperability between systems and give end users a wider selection of vendors, whereas in the past the choice has been limited to a single source that supplies a proprietary technology platform.

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Two teams of NFC developers have been awarded kick-starter funds after being named winners at Isobar and O2’s “Isobar Create London,” a 34-hour challenge which brought together more than 65 international developers and designers at the Shoreditch Studios in London this weekend.

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