Radio Frequency Identification Technology for Logistics, Tagging and EPC

Metalcraft combines QR codes with RFID

Tuesday, April 5, 2011

Metalcraft, a manufacturer of asset labeling and tag products, announced the ability to print QR codes on RFID and bar code labels and nameplates.

The company will generate and print QR codes using subsurface printing, curable inks and other methods to create lasting identification in almost any environment. The new ability now adds the capacity to link from the durable asset labels to product information and other Web-based resources for manufacturers’ customer support, warranty tracking.


The two-dimensional matrix bar codes encode text, URLs or other data and are readable by most camera phones. Customers may also connect to a manual or video detailing operating or service instructions, and have the most current information made available to them online.

“Metalcraft believes QR codes can serve manufacturers’ and resellers’ needs in customer service and other applications beyond marketing, and our products are especially suited for durable performance,” said Metalcraft president Steve Doerfler. He added that companies can also save money and energy by replacing paper documentation with QR codes. [end] 

A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

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WaveMark, provider of RFID-based supply chain solutions for hospitals and medical device manufacturers, and University of Massachusetts Lowell announced a collaborative effort to bring a new RFID product to market.

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The Institute of Electrical and Electronics Engineers (IEEE) announced the publication the new 802.15.4f-2012 standard for active RFID and RTLS.

This new standard will enable interoperability between systems and give end users a wider selection of vendors, whereas in the past the choice has been limited to a single source that supplies a proprietary technology platform.

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UPM’s sale of RFID business to SMARTRAC N.V. was completed on March 31 following clearance by all competent authorities. The RFID business consisting of three companies in Finland, the United States and China, has been transferred to the new owner.

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Chris Branden Permalink
April 6, 2011 4:01 PM

Yes, this is a clever use of QR Codes with RFID, just another way to use these ingenious matrices.

Chris Branden QReative Studios

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