Radio Frequency Identification Technology for Logistics, Tagging and EPC

Coca-Cola gives a 'like' to RFID

Tuesday, August 24, 2010

This summer at the Coca-Cola Village Amusement Park in Israel, visitors were each issued an RFID bracelet that enabled to them bring what they were doing in the real world and post it in the virtual world of Facebook, according to CNET UK.

The RFID tags inside each of the bracelets were programmed with the individual’s Facebook details, which allowed them to swipe the bracelet at designated readers to post a thumbs up, or “like,” for that activity on their online profile. The bracelet also allowed visitors to upload photos to their Facebook account with their faces automatically tagged.


The Coca-Cola Village Amusement Park, a three-day pop-up amusement park in Israel, hosted 650 teenagers and made over 35,000 posts using the RFID system.

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Promart Promotion and Bilpark Information Technologies announced the launch of Share@Site, a Social Networking over RFID (or SNoRFID) platform, which enables event visitors to update their social network accounts using RFID technology.

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Coca-Cola, in partnership with media agency MEC, Clear Channel and Tapit, has launched an NFC-enabled poster campaign in Singapore for Fanta brand soft drinks.

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Proclaiming its entrance into the RFID space, Honeywell introduced part of a new product portfolio designed to bring efficiency to the retail industry, the Optimus 5900 RFID mobile computer.

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Coca-Cola has hooked up with European payments specialist PingPing to upgrade its vending machines in Belgium and Luxembourg to accept NFC mobile payment, according to thenextweb.com.

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