MovieQ, an automated movie and game rental chain, is using UPM Raflatac RFID tags, along with a proprietary, RFID-enabled robotic solution to streamline entertainment selection and rental processes for California consumers.
Movies and games are tagged with UPM Raflatac BullsEye high-frequency RFID tags, each of which is encoded with item information and a unique identifying number. Once a consumer selects and pays for a rental at a store customer interaction center (CIC), MovieQ’s proprietary robotic technology uses an RFID reader to select, verify and dispense the RFID-tagged item.
Similarly, the RFID-enabled robotic system reads and authenticates each return, regardless of its placement in the rental box, streamlining item return and eliminating the possibility of merchandise theft due to barcode counterfeiting.
The stores each feature nine RFID-enabled, automated DVD dispensing machines that display movie trailers and provide access to the store’s library of entertainment DVDs and Blu-Ray discs. Eight customer interaction centers are placed inside a MovieQ store, while a ninth machine provides customers with 24-hour entertainment rental service outside the store entrance. ![[end]](/resources/bullet/rfidnews-4.gif)
