Radio Frequency Identification Technology for Logistics, Tagging and EPC

Avery Dennison joins campus RFID research advisory board

Friday, February 26, 2010

The University of Arkansas announced that it has added Avery Dennison to the advisory board at its RFID Research Center. The research center is located in the campus’ Information Technology Research Institute in the Sam M. Walton College of Business.

The center’s board oversees the creation of RFID standards and testing that aids the development of RFID technology. As a board member, Avery Dennison will partner with the university to offer intelligent in-store solutions to retailers and brand owners.


The facility primarily conducts research on the efficient use of RFID and other wireless technologies throughout the supply chain, with special interest on the retail supply chain. The laboratory is has EPCglobal Performance Test Center accreditation. EPCglobal Inc. is a global not-for-profit standards organization commercializing the trademarked Electronic Product Code and RFID worldwide.

The campus’ RFID Research Center has had previous ties with Avery Dennison, working with its members on a university sponsored item-level RFID project at Bloomingdale’s. [end] 

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New research from the University of Arkansas reveals that apparel suppliers can gain from the use of RFID, particularly in the area of inventory accuracy.

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Avery Dennison RFID has unveiled its new N-Zone line of NFC inlays for use in smart posters, mobile devices and product labels.

According to Maggie Bidlingmaier, global director of sales and marketing at Avery Dennison, the inlays will help transform ordinary product labels and store environments into powerful media for branding and new customer experiences.

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Avery Dennison and Xtreme RFID partnered to develop a new RFID-based tag for mounting on metal surfaces - the Xtreme Metal Tag.

The Xtreme Meta tag features Avery Dennison’s AD-843 ultra-high frequency inlay encased in plastic via a custom injection molding process developed by Xtreme RFID.

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Leo InnoTech (LIT) and UPM RFID have carried out a large-scale item-level RFID implementation for a Chinese apparel company focusing primarily on warehouse logistics optimization.

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