Radio Frequency Identification Technology for Logistics, Tagging and EPC

Magellan's RFID bling reader for jewelers

Friday, February 5, 2010

Magellan Technology, the Australian RFID solutions provider, unveiled its new 3D desktop jewelery RFID reader, the M3DR-4330.

The reader brings enhanced 3D read and write functionalities that enable the capturing of tags in any orientation – placed vertically or horizontally in diamond boxes, on the bottom of gem display boxes or on rings in rings trays.


As with all of Magellan’s readers, the M3DR-4330 has a Linux based operating system, which can be integrated with a Windows Operating System environment via USB or Ethernet interfaces. The reader uses the communication protocol specified in the ISO/IEC Standard, 18000-3 Mode 2.

The reader is fully shielded, permitting installation on metal tables or showcases. It features a large read area that can capture more than 750 tags in less than five seconds. The reader can is designed so that it will only read and write to tags on top of the reader, eliminating accidental reading or encoding other nearby tags.

Combined with Magellan’s PJM Diamond Soft software, it enables jewelers to rapidly and accurately count and track the movement of valuable supplies. The data can then be exported in an excel sheet format for standalone use or for importing into stock management systems.

The M3DR-4330 supports a wide variety of different sizes of StackTag and ItemTag labels, enabling a wider range of jewelery items to be tagged and read. [end] 

Valley National Bank, a community bank with branches in Kansas and Colorado, is offering mobile payments to its customers and community with Bling Nation.

Customers with a checking account at Valley National Bank can sign up for a BlingTag, a quarter-sized microchip sticker that adheres to the back of their mobile phone to enable debit transactions directly from their account. Each time a purchase is made using a BlingTag, the consumer receives a transaction confirmation and account balance via text message.

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Mobile payment start-up Bling Nation has landed a big deal with PayPal, enabling Bling Nation’s customers to make contactless mobile purchases using their PayPal account, according to techcrunch.com.

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American National Bank and Guaranty Bond Bank in Mt. Pleasant, Texas are now offering tap and go mobile payment to their customers and the community through Bling Nation.

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Upstate New York-based Adirondack Trust Company is now offering Bling Nation’s mobile payments system to its customers and community.

Customers with a checking account at Adirondack Trust can now sign up for a BlingTag, a quarter-sized sticker that is applied to the back of their mobile phone to enable mobile payments.

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Canadian reader and tag provider GAO RFID Asset Tracking has rolled out a long range active RFID UHF beacon tag appropriate for tracking mobile assets, controlling access or online inventory, and locating assets or personnel in designated areas.

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Chinese developer DAILY RFID has launched its advanced Proximity RFID Reader-02, designed as a desktop, OEM version. It is designed to be used as an access control reader via USB or RS232 interface.

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