Radio Frequency Identification Technology for Logistics, Tagging and EPC

Chicago’s Shedd Aquarium uses RFID for new exhibit

Wednesday, July 22, 2009

The revamped Oceanarium exhibit at Chicago’s Shedd Aquarium just completed a $50 million renovation and includes an exhibit that includes an interactive kiosk where children can maneuver a mechanical claw to pick up items such as shells and stones that are embedded with RFID tags.

A sensor in the claw reads the tag as the item is picked up and triggers an animated video to appear on the kiosk screen providing information about the particular item. The system was created by Chicago-based Mightybytes media design firm.


The Shedd is not the first aquarium to take advantage of RFID technology. In 2007 Singapore’s Underwater World began embedding their fish with RFID tags in order to help visitors identify the different species. As the tagged fish swim by a sensor, information is relayed to a touch screen, providing visitors with the name, species and other facts.

The Shedd and Singapore aquariums set a prime example for how RFID technology can be used in an educational environment and exemplify the rising trend in interactive educational media in museums, aquariums, and galleries. [end] 

Texas Instruments (TI) introduced a pair of encapsulated RFID mini-transponders designed for applications in animal tagging and asset tracking.

The 12mm TRPGR30TGC and TRPGP40TGC mini-transponders were developed to enable users a battery-free solution for embedding RFID tags into smaller objects across a broader range of applications. These transponders come ready-to-use and are 100 percent backwards compatible with all of TI’s RFID software and readers including power modules, control modules and micro readers.

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The Virginia Aquarium & Marine Science Center has installed a new interactive exhibit, dubbed “Fish and Chips”, that uses RFID technology to instantly provide visitors with information on the aquatic life as it swims by, according to Breaking News Travel.

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Kraft has rolled out vending machines in Chicago and New York that give out free pudding samples to adults. The machines estimate the age of the individual by using facial recognition technology, according to a report in the Daily Mail.

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OTA Training has announced that it is bringing its “NFC Bootcamp” educational series to Chicago in November after a successful debut in New York.

According to OTA, NFC Bootcamp shows companies how they can leverage NFC technology in their advertising and marketing campaigns to engage their customers in new and exciting ways. Thanks to the success of the New York event, OTA has been asked to do another in Chicago, according to the company.

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Pethealth Inc. announced the roll out of an ISO-standard MiniChip for use with companion animal RFID applications.

Approximately one-third the size of a standard microchip – which itself is roughly the size of a grain of rice - the MiniChip is designed to offer a smaller-scale alternative without compromising any of the protective benefits.

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GAO RFID announced its handheld RFID reader series for animal identification and management, for applications such as stock breeding, animal control, or foodstuff tracking systems.

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