Radio Frequency Identification Technology for Logistics, Tagging and EPC

Brewery taps Fluensee for keg tracking

Monday, May 18, 2009

Fluensee, a provider of RFID-enabled asset-tracking and supply chain management solutions, has been selected by the Colorado-based New Belgium Brewing Company to provide a system to track, manage, and improve the utilization of its keg fleet. The brewer - perhaps best known for its flagship Fat Tire beer - will deploy Fluensee’s AssetTrack software application and accompanying passive RFID technology to provide visibilty throughout its supply chain.


At the New Belgium brewery, passive RFID readers have been installed along the fill line. As tagged beer kegs pass along the line, the readers collect data for the AssetTrack system, providing insight into which kegs are being filled most often and with what type of beer. This information should help the brewer increase the efficiency of keg use.

“Using Fluensee’s AssetTrack solution and RFID technology helps us automate our keg management process so that we know where our kegs are, how frequently they’re being used and how quickly they are being returned,” says the fittingly named Brendan Beers, packaging materials purchaser for New Belgium Brewing. “Our vision is that RFID will streamline keg movement to our customer sites and throughout our supply chain.”

When the RFID system is fully adopted, New Belgium expects to collect a wide range of supply chain information, including current keg location and status, fill-to-fill cycle time for each keg, the length of time kegs spend at distributors, and the keg return rates of each distributor. [end] 

Texas Instruments (TI) introduced a pair of encapsulated RFID mini-transponders designed for applications in animal tagging and asset tracking.

The 12mm TRPGR30TGC and TRPGP40TGC mini-transponders were developed to enable users a battery-free solution for embedding RFID tags into smaller objects across a broader range of applications. These transponders come ready-to-use and are 100 percent backwards compatible with all of TI’s RFID software and readers including power modules, control modules and micro readers.

read more »

HID Global announced an expanded portfolio of RFID asset tracking solutions designed to meet the demands of industries including logistics, automation and manufacturing, medical and health care, returnable transport items and waste management.

read more »

Linen Technology Tracking has selected Fluensee AssetTrack to optimize the laundering and inventory tracking of towels, linens, hampers and other related assets to its various hospitality customers.

read more »

HID Global unveiled the latest addition to its portfolio of RFID tags, with the announcement of the IronTag 176 ultra-high frequency (UHF) transponder.

This durable tag is suited for tracking a variety of metal parts and equipment. Originally designed for tracking aircraft parts during assembly and maintenance, the IronTag endures the harsh conditions of manufacturing and processing as well as vehicle and equipment operation.

read more »

ID Card Group, an online retailer of ID card systems, is offering a school attendance tracking software system designed for the needs of mid- to large-sized educational institutions. The Teacher-In-a-Box Attendance Tracking Kit includes hardware, software and accessories.

read more »

The Singapore Civil Defence Force (SCDF) has placed an order with Hitachi Asia Ltd. to supply passive RFID technology that will enable the Singapore Government to track various emergency equipment at all sixteen fire stations island wide.

read more »