Amusement’s RFID enhancement is the result of a collaboration between tech company Violet and GS1 France. An RFID tag provided by the Finnish RFID maker UPM Raflatac is fixed to the center of the magazine’s first double page. This tag is designed to work with Violet’s new Mir:ror RFID interrogator, which plugs into a computer’s USB port. Passing the magazine page near the device launches the exclusive content on the integrated computer.

According to a spokesperson for GS1 France, the RFID-enabled magazine serves as a way to expose new RFID applications, already deployed in the business-to-business world, to the general public.

“As the cost of RFID components has already come down significantly, we see opportunities for totally new industry take-offs based on innovative and value increasing services for the consumer,” says Pierre Georget, CEO of GS1 France.