RFIDNews | RFID-enabled store display making an impression

Wednesday, December 3, 2008

An RFID-enabled retail display created for a London store by Lime-IT, a UK information technology firm, has shown early signs of success. Within the first two days that the display was active, 800 customer interactions were recorded.

The display, installed in the House of Fraser store on Oxford Street in London, features a line of Estee Lauder products for men. When an RFID-tagged product in the display is picked up, related video footage plays on screens embedded in the display, including recommendations for accompanying products. Each customer interaction, or impression, is recorded by the display’s software.

The software package, created by digital advertising company signagelive, enables Estee Lauder to track which items attract the most interest from customers, as well as how that initial interest carries through to the checkout counter.

SML Group Ltd announced the launch of its new “ViziT” RFID item visibility solutions for the retail apparel and item tracking applications.

The ViziT solutions include a range of RFID/EAS enabled paper and woven labels, as well as tickets and sticker that can be attached to garments and stacked items. Using the SML ViziT IT cloud based data management software also provides for semi automated inventory control, as well as improved loss prevention by triggering alarms and item identification at the store exit.

OMNITROL Networks debuts Retail Smart-Store solution

OMNITROL Networks announced the launch of the next generation of its Retail Smart-Store software application, with integrated customer behavior analytics that provide retail stores with information to shift stock levels based on customer interaction.

First NFC store opens in Tokyo

Japan’s Fukumi Corporation has opened the world’s first physical shop for NFC tags, applications, starter kits and printing and encoding services in Yaesu, Tokyo.

NagraID presents new display cards at ShowStoppers@CES

NagraID demonstrated its latest line of display cards at this year’s ShowStoppers@CES exhibition at the Wynn Las Vegas hotel.

These display cards enable cardholders to use one device for payment, physical access, online account security and transactions for card not present environments. The credit card-sized display cards contain an integrated LCD for displaying single-use passwords, personalized messages and other critical information.

GUESS engages shoppers with interactive iPad solution

Global apparel brand GUESS Inc. has implemented the VeriFone GlobalBay retailing solution inside a dozen or more of its U.S. outlets, engaging in-store shoppers with interactive kiosks to enhance the overall shopping experience and generate additional sales.

NFC a 'sleeper hit' at CES

While it may not be the flashiest technology on display at the 2012 Consumer Electronics Show in Las Vegas, near field communication has garnered enough attention to make it the “big sleeper” of CES, according to InformationWeek.

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RFID-enabled store display making an impression