Radio Frequency Identification Technology for Logistics, Tagging and EPC

Innovative Timing Systems pairs with Alien Technology to time runners

Wednesday, September 24, 2008

Innovative Timing Systems (ITS), a newly launched race timing solutions provider, announced a partnership with Alien Technology to develop the Jaguar Race Timing Platform, which utilizes advanced chip, hardware and software technology, to reliably and cost-effectively track athletes.

Previous race tracking technologies have primarily used bar code labels or low-frequency RFID tags on the laces of runners’ shoes, combined with mats spread on the ground to track runners at checkpoints throughout race tracks. ITS saw an opportunity to develop a better solution built on RFID technology.


ITS’ Jaguar Race Timing Platform is a race management package that offers both the hardware and software, including the Jaguar cabinet, antennas, and waterproof timing chips for each racer.

The Jaguar cabinet contains Alien’s 9900 readers, backup power, networking interfaces, a dedicated computer, fans and various support tools. Cabinets are placed at the start, transition and finish lines to collect the times of all race participants. Each race participant is issued water-proof timing chips that incorporate Alien Squiggle and Squiggle SH tags that are read by the Jaguar Timing System.

Jaguar can deliver split times to the race coordinators, generate real-time reports, manage race registrations, and interface to third-party applications. ITS offers optional modules for capturing race photos, videos and providing real-time updates to cell phones and Web sites. [end] 

Alien Technology and MyDealerLot are working together on a project to provide car dealerships with RFID-enabled client recognition systems and zonal-based inventory location systems.

The joint solution was implemented at a large European luxury car brand in New York City. The automated vehicle technology consists of nine Alien RFID readers, including eight Alien ALR-9900+ enterprise readers and one ALR-9650 single antenna RFID solution.

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UPM RFID made its race-timing debut at the Long Distance Triathlon European Championships 2011. Competitors from more than 20 European countries were caught sporting tailor-made, water-resistant ankle bands embedded with UPM DogBone RFID tags.

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At the second edition of Vadodara Internationl Half-Marathon, India 30,000 runners will be tracked and traced with the support of RFID technology, reports The Times of India.

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Participants at this year’s Susan G. Komen St. Louis Race for the Cure were given the opportunity to be timed with ultra-high frequency RFID technology from Innovative Timing Systems and Alien Technology. Innovative’s Jaguar Race Timing System, enabled by Alien Technology RFID integrated circuits, readers and antennas were used to provide real-time results for participants as they cross the finish line of the 5K event.

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IC-TAG Solutions announced it has earned certification from Alien Technology to use its EPC Gen 2 RFID inlays.

IC TAG utilizes Alien Technology’s EPC Gen 2 Squiggle, Squiglette, and Square inlays in their IC-TAG RFID labels and tags. Alien uses its own proprietary microchip, Higgs 3, to produce its ultra-high frequency RFID tracking devices.

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Alien Technology is working together will systems integrator CDO Technologies to launch a program designed to increase community recycling levels in the city of Dayton, Ohio.

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