RFIDNews | RFID gives in-store marketing the personal touch

Thursday, August 21, 2008

According to a story in today’s Wall Street Journal, Proctor & Gamble is testing an RFID-based system that gives its in-store marketing efforts a personal touch.

In a Metro Extra retail store in Germany, certain P&G products are labeled with RFID tags. When the tagged product is selected by a customer, a digital screen connected to an RFID scanner changes its display based on the selected product. For instance, if a certain shampoo is chosen, the eye-level screen will suggest a complementary conditioner or another appropriate hair care product to go with it.

The RFID-enabled system is one of many ways that marketers are experimenting with technology to introduce targeted advertising to the retail aisle. Read the full story here:

SML Group Ltd announced the launch of its new “ViziT” RFID item visibility solutions for the retail apparel and item tracking applications.

The ViziT solutions include a range of RFID/EAS enabled paper and woven labels, as well as tickets and sticker that can be attached to garments and stacked items. Using the SML ViziT IT cloud based data management software also provides for semi automated inventory control, as well as improved loss prevention by triggering alarms and item identification at the store exit.

SutiSoft introduces multiple options for eSignature solution

California-based hosted and enterprise solution provider SutiSoft has announced new and different signing options for SutiSign, its electronic signature product that enables electronic signing of documents.

First NFC store opens in Tokyo

Japan’s Fukumi Corporation has opened the world’s first physical shop for NFC tags, applications, starter kits and printing and encoding services in Yaesu, Tokyo.

UPM, Winckel launch NFC tag store

UPM RFID and Waldemar Winckel have announced that their NFC tags will be available for purchase through the Winckel’s new Touch2go online store.

According to UPM, the Touch2go store will provide small companies, start-ups and entrepreneurs access to a variety of NFC products for use in marketing, loyalty applications or customer promotions.

OMNITROL Networks debuts Retail Smart-Store solution

OMNITROL Networks announced the launch of the next generation of its Retail Smart-Store software application, with integrated customer behavior analytics that provide retail stores with information to shift stock levels based on customer interaction.

Honeywell enters the RFID space with new retail solution

Proclaiming its entrance into the RFID space, Honeywell introduced part of a new product portfolio designed to bring efficiency to the retail industry, the Optimus 5900 RFID mobile computer.

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RFID gives in-store marketing the personal touch