Radio Frequency Identification Technology for Logistics, Tagging and EPC

UK theme park offers RFID-enabled memories

Wednesday, August 13, 2008

With the help of RFID-enabled wristbands and a system of video cameras, UK amusement park Alton Towers is offering its patrons personalized videos chronicling their adventures at the park.

The video souvenir package, called YourDay, begins with an RFID-enabled wristband issued to park-goers. The wristbands activate a system of 36 cameras scattered about the park, which film the guest and store the footage under the appropriate individual’s account. At the end of the day, the guest can choose to purchase a DVD of their trip, with their personal images blended with stock footage of the park. Unclaimed footage is deleted at the end of each day.

A range of video options, from one ride to the entire trip, are available and priced accordingly. Faster rides are filmed in slow motion, and dramatic music and sound effects are added to the mix. [end] 

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