IBM has announced an agreement with Matiq to use RFID solutions to track and trace poultry and meat products from the farm, through the supply chain, to supermarket shelves. The system will be the first of its kind in the Scandinavian countries.
IBM and Matiq, the IT subsidiary of Nortura, Norway’s largest food supplier, will develop and manage the technology infrastructure to enable track and trace solutions for the Norwegian food market. Product packaging will include RFID tags to help ensure that products are kept in optimal conditions throughout the supply chain.
Using this solution, Norwegian suppliers and supermarkets will be able to monitor and analyze their entire food supply process, ideally increasing efficiency and reducing costs as well as improving food safety.
“Consumers are becoming increasingly aware of food quality, safety, origin and traceability. This creates greater pressure on manufacturers to keep track of every component in the manufacturing process, in order to ensure that their products are safe for the consumer,” said Are Bergquist, CEO of Matiq. ![[end]](/resources/bullet/rfidnews-4.gif)
