Aberdeen Group talks up RFID for retailers
Market research firm the Aberdeen Group, a subsidiary of the Harte-Hanks Company, has a new study exploring application of RFID technology for retail uses.
The study looked at 150 companies in the retail industry during February and March of 2008, and identified a great number of success stories. Among the companies Aberdeen Group labeled “Best-in-Class” for their RFID implementation, all reported substantial improvement in customer satisfaction, employee productivity, and inventory management.
The report also shows that misperceptions about RFID persist among non-users. According to the research, 53% of non-adopters still believe that RFID has not matured sufficiently to prove its ROI.
Click here for a full copy of the report. ![[end]](/resources/bullet/rfidnews-4.gif)
