Radio Frequency Identification Technology for Logistics, Tagging and EPC

Hardcard Systems hits the racetrack

Thursday, April 24, 2008

In racing, photo finishes don’t come cheap: high speed cameras can cost upwards of $25,000, making them impractical for all but the highest levels of most motor sports.

RFID tags can cost just a few dollars per competitor - some marathon officials are already using them to time their runners - but they are hard to track at the high speeds of motorized racing.


Hardcard Systems, in cooperation with Alien Technology, may be able leap that hurdle. The company has successfully tested its tags on motorcycles at speeds of up to 140 mph and believe they will work at the over 200 mph typical for stock cars.

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The 2011 contactless payment card shipments in the United States have taken a dramatic drop, according to ABI Research.

The number of shipments has fallen considerably when comparing against quarterly shipments achieved in 2010, explains Phil Sealy, research analyst, security and ID. And the drop in shipments has primarily been driven by some overriding factors including:

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Dutch firm Prazza Group has launched the Prazza Golf Ball Finder system, designed to free the sport of one of its most annoying and time-consuming problems: the lost ball.

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Although the push for NFC and mobile payments is on, Square is doing its part to make sure consumers still reach for their credit cards, reports Recombu.

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UPM RFID and SimpleNFC have teamed up to launch a Web site offering NFC tools for building a variety of wireless solutions.

SimpleNFC.com features an NFC starter kit along with a number of customizable UPM NFC tags, including the BullsEye, RaceTrack, Block UPM MiniBlock tags with Mifare Ultralight, Ultralight-C or Classic ICs.

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NXP Semiconductors and UPM RFID announced a collaboration to provide easy access NFC tags for use in a variety of mobile applications such as peer-to-peer data exchange, location-based advertisements, loyalty programs and discount coupons.

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SamMobile has received word that the AT&T Galaxy Note handset from Samsung will be equipped with NFC technology when it hits the U.S. this year.

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