Radio Frequency Identification Technology for Logistics, Tagging and EPC

Hardcard Systems hits the racetrack

Thursday, April 24, 2008

In racing, photo finishes don’t come cheap: high speed cameras can cost upwards of $25,000, making them impractical for all but the highest levels of most motor sports.

RFID tags can cost just a few dollars per competitor - some marathon officials are already using them to time their runners - but they are hard to track at the high speeds of motorized racing.


Hardcard Systems, in cooperation with Alien Technology, may be able leap that hurdle. The company has successfully tested its tags on motorcycles at speeds of up to 140 mph and believe they will work at the over 200 mph typical for stock cars.

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On Track Innovations has filed a lawsuit alleging that T-Mobile USA sells NFC-enabled phones that infringe OTI’s U.S. Patent No. 6,045,043.

The patent in question, “Contact/Contactless Data Transaction Card,” was awarded to OTI back in April 2000 and describes a semiconductor data transaction device “having contact and contactless modes of operation,” according to PTO Direct.

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Starbucks has processed more than 42 million mobile transactions in the U.S. since launching its “mobile pay” app for Android and iPhone, according to VentureBeat.

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SamMobile has received word that the AT&T Galaxy Note handset from Samsung will be equipped with NFC technology when it hits the U.S. this year.

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UPM RFID and SimpleNFC have teamed up to launch a Web site offering NFC tools for building a variety of wireless solutions.

SimpleNFC.com features an NFC starter kit along with a number of customizable UPM NFC tags, including the BullsEye, RaceTrack, Block UPM MiniBlock tags with Mifare Ultralight, Ultralight-C or Classic ICs.

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Australia’s Commonwealth Bank has announced that more than 120,000 customers have downloaded its Kaching mobile banking and contactless payments app since its launch in December, according to iTWire.

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Although the push for NFC and mobile payments is on, Square is doing its part to make sure consumers still reach for their credit cards, reports Recombu.

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