Radio Frequency Identification Technology for Logistics, Tagging and EPC

RFID implants to go retail

Tuesday, April 22, 2008

VeriChip plans to begin marketing its Health Link RFID implants directly to consumers later this month. The implant offers the ability to carry personal health records at all times, readily accessible to emergency medical personnel even if the patient is unconscious, unresponsive or confused.

The direct-to-consumer campaign will launches April 28 in southern Florida and will be based in HEARx hearing aid stores (owned by HearUSA, Inc.) It appears the first focus of the marketing effort will be the senior citizen demographic. [end] 

Oracle has released a new version of Oracle Retail Point-of-Service that aims to increase security, operational efficiency and functionality in part by integrating biometrics.

Oracle partnered with DigitalPersonal to add integrated biometrics to the POS package. Users of the software will login using their fingerprint, which will replace the need for PINs or passwords. This feature intends to reduce fraud by eliminating the possibility of unauthorized employees using a manager ID or swipe card to access the POS and approve overrides.

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Proclaiming its entrance into the RFID space, Honeywell introduced part of a new product portfolio designed to bring efficiency to the retail industry, the Optimus 5900 RFID mobile computer.

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VeriTeQ announced its plans to offer the FDA-cleared VeriChip microchip, a rice grain-sized passive RFID microchip, for the identification of breast implants and other medical devices.

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SML Group Ltd announced the launch of its new “ViziT” RFID item visibility solutions for the retail apparel and item tracking applications.

The ViziT solutions include a range of RFID/EAS enabled paper and woven labels, as well as tickets and sticker that can be attached to garments and stacked items. Using the SML ViziT IT cloud based data management software also provides for semi automated inventory control, as well as improved loss prevention by triggering alarms and item identification at the store exit.

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The Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) in collaboration with the Ministry of Religious Affairs (MoRA) announced a pilot project to track ‘halal’ food products through the use of RFID technology, according to The Brunei Times.

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2012 is predicted to become a “tipping point” for RFID technology in the retail sector, according to a new study from the VICS Item-Level RFID Initiative (VILRI).

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