Radio Frequency Identification Technology for Logistics, Tagging and EPC

Aberdeen's Take On Winning RFID Biz Strategies

Wednesday, January 9, 2008

The verdict is finally in: Enterprises are reporting big business benefits from RFID deployments.

But what strategies are best, going forward?

Aberdeen Group, in its latest report, delves into this question in early 2008, analyzing all that’s so-called “Best in Class.” [end] 

Simply providing consumers with mobile wallet technology will not be sufficient to drive mass-market adoption, asserts Mobey Forum in a new white paper.

In “Mobile Wallet – Definition and Vision,” the bank-led mobile industry association advocates taking a “holistic” approach to driving adoption, centered on innovations in mobile marketing. Mobey Forum says it is also “essential” for banks to collaborate with other stakeholders to understand and define their role in the ecosystem.

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Murata and Beta LAYOUT announced a joint venture to launch an RFID starter kit aimed at printed circuit board (PCB) engineers and developers aspiring to incorporate RFID into their electronics design.

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A team of researchers at the University of Montpellier in France have developed a way to embed a thin aluminum RFID tag on to paper.

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On Oct. 26 Oberthur Technologies will host a webinar geared toward U.S. banking executives entitled “Next Gen Secure Payment Solutions.”

The one-hour webinar will take place at 1 p.m. EST/10 a.m. PST and will cover three issues in the banking payments industry surrounding migration from mag-stripe cards to EMV; the value of NFC and how to model it; and benefits and strategies of online authentication.

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Mobile wallets are coming, and while mobile network operators are expected to provide the majority of NFC-based wallets, their market share will erode between 2012 and 2016 as Google and Apple enter the market, according to the latest predictions from ABI Research.

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Fears that contactless payments and technologies such as NFC will create a security threat are largely unfounded according to Mike Hawkes, chairman of the Mobile Data Association.

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