Global RFID provider Zebra Technologies – which counts its areas of expertise in printing and automatic identification solutions – has announced that its Zebra RW 420 mobile printers now play a major role in an innovative direct store delivery (DSD) system recently deployed by Boulder, Colorado-based Charter Baking Company.

The North American supplier of natural and organic bread and baked goods distributes branded products from Rudi’s Organic Bakery, The Vermont Baking Company, The Baker, and Matthew’s Bread to supermarkets, mass retailers and a host of independent natural food stores across the U.S.

Zebra gives details here about the magic of RFID in the Baker’s World.