With the new year on the horizon, we’re still asking the question: HF or UHF RFID … or bar codes? Speaking on pharmaceutical RFID market scenarios, Bill Colleran, Impinj’s president and CEO, addressed the topic in an interview with RFID Journal’s Mark Roberti.
Here’s an excerpt of Mr. Colleran’s comments:
“The California legislation [requiring drug manufacturers, wholesalers and distributors to create e-pedigrees to track and trace all prescription drugs distributed within the state] is due to take effect in January of 2009. That is looming, and companies are looking for ways to meet the requirements. Some feel RFID is a new-fangled technology, and they don’t want to take technical risks with something that is critical to the enterprise. So they are looking at 2-D bar codes and stuff that no one in the pharmaceutical industry was talking about.” ![[end]](/resources/bullet/rfidnews-4.gif)
