Company technology leaders are becoming more interested real-time tracking of inventory via RFID. In response, IndustryWeek’s op-ed piece “Where’s My Stuff?” focuses on two things, courtesy of Paul Faber, a principal with Raleigh, N.C.-based Tompkins Associates:

1. Recent reports that tout increases in RFID equipment sales and Wi-Fi real-time location systems.

2. That a number inquiries demonstrate market confusion between the capabilities of EPC Gen 2 passive RFID tags and the potential of systems based upon the Wi-Fi standard most commonly used for personal computer wireless networking.

Still, he offers this optimistic conclusion: “The market demonstrates good news in sales growth and application diversity for RFID technologies. Also a positive, customers are thinking about RFID technologies in many different applications, as opposed to the previous year’s focus on retail RFID-mandate compliance.”