Radio Frequency Identification Technology for Logistics, Tagging and EPC

Alien RFID Helps Runners Race

Wednesday, October 17, 2007

Alien Technology announced the use of RFID to save time and money for athletic event organizers and participants.

Racetimer of Sweden, an Alien Technology Value Added Solutions Provider (VASP), has implemented RFID at race events around Europe to benefit more than 250,000 runners.

“Race organizers have long been dissatisfied with older technology options for tracking runners,” said Ronnie Skoeld, Marketing Director for Racetimer. “By making use of Alien’s RFID products to reliably and cost-effectively track the runners, Racetimer’s event customers are saving money and time associated with tracking the runners, while benefiting the runners in time-saved at the end of the race.” [end] 

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