McDonald’s has teamed up with SK Telecom to offer a new way of ordering. The new ordering scheme, which uses RFID was unveiled at a McDonald’s in western Seoul. According to an article in The Korea Times, customers have to first download a program to their handsets using SK Telecom’s Nate mobile Internet service in order to use the system. Once inside McDonald’s, each table has an RFID enabled menu as well as an RFID reader that plugs into the handsets. Customers plug the reader into their mobile phones, and point them at the item on the menu that they wish to eat or drink. The bill is then charged through the mobile phone and when the meal is ready, the system sends a text message to the phone so the customer can pick up the ready tray at a designated counter. ![[end]](/resources/bullet/rfidnews-4.gif)
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Global communications agency Isobar has announced the winners of Create 32, Silicon Valley’s first hackathon exploring NFC technology on commercially available smart phones. The event, held at APPNATION III from November 30 - December 1, 2011, attracted more than 40 developers and creators to develop new uses for NFC technology and produced seven working prototypes of applications in 32 hours. Each app was critiqued by a panel of NFC experts from Nokia, Google, eBay-PayPal et al. on its ability to impact a brand, business or consumer, its potential viability and its ability to change the way users experience the world. read more »BrandTable Concept from S_Digital on Vimeo. University of Sydney start-up SDigital has designed a system that enable mall food court patrons to place and pay for their orders without ever having to leave the table. read more »The Paris Metro’s 2013 Navigo transit card may come with a new feature that enables users to top up their card accounts via mobile phone, according to the Verge. read more »McDonald’s and Barclaycard are gearing up to launch NFC awareness campaigns aimed at spurring the adoption of contactless payment technology, according to MarketingWeek. Barclaycard, which holds the highest share (71%) of the UK contactless market, reports that contactless transactions have doubled in the last year, but are still “nowhere near” where they want to be, according to Tom Gregory, Barclaycard’s head of digital payments. read more »Think&Go NFC, a French provider of mobile retail solutions, has announced the creation of an NFC-enabled Home Shopping system. Designed to streamline the reordering of common consumer goods, the Home Shopping solution consists of a mobile app, a “Home Shopping board” and a Web site where consumers preferred services can be configured. read more »Ingersoll Rand Security Technologies announced that research has found that two-thirds of American college students are interested in using their cell phone in place of an ID card. read more » |
