Radio Frequency Identification Technology for Logistics, Tagging and EPC

The Latest on Livestock Tagging

Thursday, September 6, 2007

What’s hot in the Asian Pacific?

In the region where the livestock population is highest globally, Frost & Sullivan says the RFID animal tagging market is growing.

“Concerns over animal health, potential bio-terrorism, food safety, international trade, and improving supply chain management have made animal and meat traceability essential,” notes Frost & Sullivan Research Analyst Parul Oswal. “Epidemics such as the mad cow disease and bird flu, among others, have led governments to consider RFID implementation for animal tracking.”



High Livestock Population in Asia Pacific Offers Growth Opportunities in the RFID Animal Tagging Market

SINGAPORE–(BUSINESS WIRE)–Across the world, legislation is driving RFID rollouts for animal tagging, often subsidized by governments. In the Asia Pacific, region where the livestock population is the highest globally, the RFID animal tagging market is set to achieve growth.

“Concerns over animal health, potential bio-terrorism, food safety, international trade, and improving supply chain management have made animal and meat traceability essential,” notes Frost & Sullivan (www.autoid.frost.com) Research Analyst Parul Oswal. “Epidemics such as the mad cow disease and bird flu, among others, have led governments to consider RFID implementation for animal tracking.”

RFID in animal tagging may not be the largest application of RFID in the Asia Pacific. However, its benefits, and the special features of track and trace can prove to be very profitable and worthwhile for farmers and suppliers.

“However, the high cost of RFID tags is still a cause of concern for most farmers and companies looking to tag their animals,” notes Oswal. “As a result, the adoption of RFID in animal tagging is not significantly advanced in some of the smaller nations.”

The governments in each country will need to help the smaller farmers financially and also educate them on the benefits of RFID tagging. Mandatory or voluntary schemes can also be implemented to promote the use of RFID to tag animals.

Overall, the future of the livestock industry is headed towards source verification of herd of origin of all types of livestock. This will be based on “One animal – one number”.

In the short term, there will be greater penetration in the “early adopter” countries of Australia and New Zealand, as farmers meet the deadlines issued by the mandates. Over the long term, growth is expected in the other countries that have not yet issued any mandates on tagging, but are expected to do so.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the Asia Pacific RFID Animal Tagging Markets, send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com with your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information through email upon receipt of the above information.

Asia Pacific RFID Animal Tagging Market is part of the Automatic Identification and Security Growth Partnership Service, which also includes research on other key RFID applications, Biometrics, Cameras, EACS,etc. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com. [end] 

Texas Instruments (TI) introduced a pair of encapsulated RFID mini-transponders designed for applications in animal tagging and asset tracking.

The 12mm TRPGR30TGC and TRPGP40TGC mini-transponders were developed to enable users a battery-free solution for embedding RFID tags into smaller objects across a broader range of applications. These transponders come ready-to-use and are 100 percent backwards compatible with all of TI’s RFID software and readers including power modules, control modules and micro readers.

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Atmel Corp. extended its RFID family with the launch of a low-frequency (LF) one-time programmable (OTP) transponder IC optimized for animal identification systems for pets, wildlife or livestock.

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nanotron Technologies announced the release of nanoLES Version 2.0, the latest high throughput location engine and server software of nanotron’s people and asset locating (PAL) technology.

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Impinj introduced Monza Self-Serialization, a chip-based EPC serialization method supported on ultra-high frequency RFID inlays powered by the Monza 5 tag chip.

Monza Self-Serialization generates a unique Serialized Global Trade Item Number (SGTIN) directly from each tag chip. This chip-based serialization simplifies EPC serial number management, giving retail brand owners the flexibility to decide when, where and how they manage the item-level tagging process across their supply chain.

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HID Global announced the debut of two new Glass Tag Ultra RFID transponders for animal identification and industrial applications.

The HID Global design featured in the Glass Tag Ultra 134.2 kHz transponders use direct bonding technology and optimized chip placement to enable a boost of performance. Read ranges are improved by up to 35% compared to low frequency glass tags of the similar size.

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A new study reveals the market for RFID transponders, readers, software and services will generate more than $70.5 billion from 2012 to the end of 2017.

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