Radio Frequency Identification Technology for Logistics, Tagging and EPC

Dollywood Goes RFID

Sunday, August 12, 2007

We’ve been hearing about RFID Wristbands for a while, but it’s big news that country icon Dolly Parton’s namesake amusement park Dollywood’s Splash Country is getting them.

The water adventure theme park that combines the beauty of the Smoky Mountains with the excitement of water park rides, implemented Precision Dynamics’ RFID Smart Band Wristband System for daily and season pass water park guests.

Guests use the wristbands just like cash for cashless point of sale (POS) at all merchandise and food locations within the park. Introduced to park guests as “Sunny Money,” Dollywood’s Splash Country touts the new Precision Dynamics Smart Band wristband as the easiest way ‘under the sun’ to enjoy dining and shopping.



Precision Dynamics’ Smart Band(R) RFID Wristband System Shines at Dollywood’s Splash Country Precision Dynamics’ Smart Band(R) RFID Wristband System Recently Implemented at Dollywood’s Splash Country Provides Daily and Season Pass Guests Cashless Payment for Food, Beverages and Merchandise

SAN FERNANDO, CA–(Marketwire - August 10, 2007) - Precision Dynamics Corporation (PDC), a global leader in automatic wristband identification solutions, announces the successful implementation of its patented Smart Band® RFID system (Radio Frequency Identification) at Dollywood’s Splash Country Water Adventure Park in Pigeon Forge, Tennessee.

Dollywood’s Splash Country, a water adventure theme park that combines the beauty of the Smoky Mountains with the excitement of water park rides, implemented PDC’s RFID Smart Band® Wristband System for daily and season pass water park guests. Guests use the wristbands just like cash for cashless point of sale (POS) at all merchandise and food locations within the park. Introduced to park guests as “Sunny Money,” Dollywood’s Splash Country touts Precision Dynamics Smart Band® wristband as the easiest way ‘under the sun’ to enjoy dining and shopping.

In sun or shade, wet or dry – PDC’s Smart Band® wristbands work well, making them a great addition to any water park. Purchasing food and beverages at Dollywood’s Splash Country is as simple as using the Smart Band® contactless payment feature. Guests walk up to any of the merchandise or retail locations located throughout the park, and the money is electronically loaded onto their wristband using cash, credit or debit cards using POS hospitality and retail applications from MICROS Systems, Inc. and Island Pacific. Then, Smart Band® wristbands can be used at all merchandise, food and restaurant locations throughout Dollywood’s Splash Country. All information on the wristband is encrypted, providing the utmost in security for guests.

“Implementing PDC’s RFID system has been perfect for it allows more time for me to focus on the water park’s total guest experience,” says Gary Nichols, Revenue Manager at Dollywood’s Splash Country. “More importantly, our guests and their families love the ease and convenience of the wristbands. Guests say they don’t have to lug around their wallets, spend time trying to find a place to keep their money safe or having to wait in long lines. One swipe – they’re done and are free to enjoy our water rides, get food or buy gifts. And in turn, that helps increase spending at our water park.”

For more information on PDC’s RFID solutions, please contact Adrienne S. Lamm at 818.897.1111 x 1330; adrienne@pdcorp.com or visit PDC’s website at www.pdcorp.com.

About Precision Dynamics

With 50 years of experience, PDC is a global leader and pacesetter in the development of Auto ID wristband systems for healthcare, leisure and entertainment, and law enforcement. The company introduced the first patient Bar Code ID Wristband, patented Smart Band® Radio Frequency Identification (RFID) Wristbands, AgeBand® System, and PDC Smart Kiosk® Cashless RFID System. PDC is committed to 100% quality in service, design, and manufacturing and has ISO-9001: 2000 and ISO-13485: 2003 certification. For more information, visit www.pdcorp.com. [end] 

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