Radio Frequency Identification Technology for Logistics, Tagging and EPC

More on RFID and Singapore's Fishies ...

Wednesday, May 30, 2007

The oohs and ahs are almost as loud as if a celebrity walked into the room. Fish – implanted with RFID chips so they can be tracked and studied – fascinate geeky types and passers by.

According to a story that ran earlier in InformationWeek, Singapore’s Underwater World aquarium is bragging like heck about creating the “world’s first RFID system for a sea aquarium exhibit.”

We should probably mention that the technology helps provide visitors with an interactive experience (translation: RFID is fun!). [end] 

Texas Instruments (TI) introduced a pair of encapsulated RFID mini-transponders designed for applications in animal tagging and asset tracking.

The 12mm TRPGR30TGC and TRPGP40TGC mini-transponders were developed to enable users a battery-free solution for embedding RFID tags into smaller objects across a broader range of applications. These transponders come ready-to-use and are 100 percent backwards compatible with all of TI’s RFID software and readers including power modules, control modules and micro readers.

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GAO RFID announced its handheld RFID reader series for animal identification and management, for applications such as stock breeding, animal control, or foodstuff tracking systems.

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Coca-Cola, in partnership with media agency MEC, Clear Channel and Tapit, has launched an NFC-enabled poster campaign in Singapore for Fanta brand soft drinks.

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Pethealth Inc. announced the roll out of an ISO-standard MiniChip for use with companion animal RFID applications.

Approximately one-third the size of a standard microchip – which itself is roughly the size of a grain of rice - the MiniChip is designed to offer a smaller-scale alternative without compromising any of the protective benefits.

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The Singapore Civil Defence Force (SCDF) has placed an order with Hitachi Asia Ltd. to supply passive RFID technology that will enable the Singapore Government to track various emergency equipment at all sixteen fire stations island wide.

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In an effort to reduce fraud, the Association of Banks in Singapor announced that it has set guidelines regarding the implementation of smart chips in ATM cards in Singapore.

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