Innovative new card form factors revolutionize look, shape, and function
Whether in the form of a football, a brand logo, or a keychain-ready miniaturization, different card shapes are battling the traditional ‘CR80’ or ‘ID1’ format for market share. Even watches, cell phones, and key fobs are joining in the game. But as long as ATM machines and many mag strip readers are geared for only one card shape, the common 3.370” x 2.125” rectangular form factor will continue to maintain its unimaginative grip on card users.
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