Radio Frequency Identification Technology for Logistics, Tagging and EPC

Sara Lee Exec Reportedly Disses RFID

Wednesday, March 7, 2007 in News

Sara Lee Corp. CIO George Chappelle apparantely told fellow techies at a CIO conference this week that he believes RFID supply chain technology isn’t mature enough to deliver benefits to consumer product manufacturers.

“It has to work better than it does today,” Chappelle was reported to have said at the recent CIO Impacts Forum in Los Angeles. “That might not sound like the most technical explanation in the world, but it doesn’t work well. Until it works an order of magnitude two, three or four times better than it does today, it’s never going to deliver on some of the benefits that everyone – including myself – agrees exist.” [end] 


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