David C. Wyld is the Mayfield Professor of Management and the Director of the Strategic e-Commerce Initiative at Southeastern Louisiana University in Hammond, Louisiana.
The word from the plains of Texas is not good. Earlier this month, investigators confirmed that the U.S. has suffered its second case in three years of “Mad Cow” disease (also known as Bovine Spongiform Encephalopathy – BSE).
When the U.S. experienced its first case of the so-called “mad cow disease” in December 2003, billions of dollars were lost as both Americans at their dinner tables and buyers for restaurants and grocery stores, both at home and abroad, decided that U.S. beef would not be “what’s for dinner.” While Mad Cow inspires fear in the hearts of every non-vegan, it is especially worrisome for the American beef industry, which employs 1.5 million people and generates $68 billion a year in sales from the approximately 100 million head of cattle in the United States.
There are 1572 words in the rest of this article …
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