Alan Melling is the Senior Director of EPC Solutions at Symbol Technologies.

Symbol hopes to continue to solidify its position in the RFID market. In what areas does the company look to expand its presence?

Symbol wants to expand its RFID presence in the supply chain and government markets with readers that are easy to install and capable of performing advanced applications. Symbol continues to invest aggressively such products that enable wide scale deployment of RFID—much in the same that way we have invested in other critical technologies, such as the wireless standard 802.11. Some real-world examples of our efforts to help make RFID adoption easier and more efficient for customers include the DC600, which is our second generation dock door portal. This portal reduces installation time for an RFID reader from more than two hours to less than 30 minutes. Similarly, Symbol recently announced a new RFID reader - the XR400 - which was the first fixed reader based on the Windows CE operating system, and was designed to ease integration with a company’s overall IT infrastructure. Symbol is all about making RFID work at a large, commercial scale.