David C. Wyld is the Mayfield Professor of Management and is the Director of Strategic e-Commerce Initiative at Southeastern Louisiana University.
The E.&J. Gallo Winery is the leading winery in the United States and the second largest wine company in the world. The Gallo Winery is among the “second wave” of Wal-Mart’s major suppliers that must comply with the retailer’s mandate requiring RFID-labeled cases and pallets of goods by January 2006 to significant portions of its distribution network. Due to the consolidation that has occurred in the American wine industry, more and more of the leading wine producers (such as Constellation Brands, Diageo, and the Chalone Group) will be compelled by the bargaining power of their buyers to comply with retailer mandates.
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