David C. Wyld is a Professor of Management at Southeastern Louisiana University, where he directs the Strategic e-Commerce Initiative.
In recent months, news on the United States’ airlines has been bleak. With rising fuel prices, high cost structures and cut-throat competition from start-ups, America’s legacy carriers are struggling to stay in the air and out of bankruptcy. Yet despite hardship these airlines are piloting bold IT projects to help deliver passengers their baggage to destinations domestic and abroad.
To that end Delta Air Lines became the first air carrier to announce that it would RFID-enable its baggage handling system wide by 2007.
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